Women in Industrial Design
 

Our Mission

Despite a healthy gender split in academia, only about 19% of the industrial design industry identifies as female. And the percentage of female creative directors and heads of design? 29%.

We decided to form WIID simply because we wanted to continue the conversation about how to grow the community of female industrial designers. Our goal is to help bridge the gender gap in the industrial design industry.

By building a strong community of female industrial designers, we can show everyone that there are amazing women doing amazing things in the industrial design industry. We want to mentor women at all stages of their careers and encourage female designers to be leaders. We want to show a diversity of skill sets, demonstrating that you don’t have to fit in one box to be considered a designer. We want to grow this community with a mindset of inclusion and advocate for the issues women face in the industrial design community and the world.

We hope you’ll join us in this mission!

Read more about what inspired us to start WIID on our blog.

 
Photo by Sadie Lewman at the IDSA Chicago Women & Design Summit at R5 in the Chicago, Illinois West Loop area, on Saturday, October 20th, 2018.

Photo by Sadie Lewman at the IDSA Chicago Women & Design Summit at R5 in the Chicago, Illinois West Loop area, on Saturday, October 20th, 2018.

 

Our Impact

We believe that the only way to successfully bridge the gender gap in the design industry is to understand why the disparity exists and understand why the gap grows exponentially wider over time. We look at the problem holistically and tailor our events and workshops to address women at all stages of their career, starting with support for students through seasoned professionals.

 

29%

of creative directors are women

Although this number has increased dramatically in the past few years, the number of women in design leadership roles is alarmingly small. Many believe this is due to a lack of motherhood support, lack of mentorship, etc.

Source: 3% Movement

 

19%

Of professional industrial designers are women

Despite a healthy split in academia, the percentage of professional female industrial designs drops off dramatically. Unfortunately, many women are pushed into fields on the “fray” of design, including research, strategy, and marketing.

Source: Coroflot

 
 

.1%

of creative agencies are founded by women

Point. One. Percent. Despite women holding a majority of the purchasing power, the representation of women in creative agencies is abysmally asymmetrical.

Source: Forbes

 

Our Team

 
  • McKayla is an industrial designer and design strategist with a background in design consulting. Currently based in the Midwest, McKayla has worked with a diverse range of clients, such as Yamaha, Instant Pot, and Zebra Technologies, on everything from consumer appliances to industrial tools.

    McKayla is passionate about understanding how products can improve the lives of consumers and believes great design is a right, not a privilege. She uses her dual experience as an industrial designer and design strategist to help clients understand and translate user insights into tangible, innovative solutions.

    Committed to design advocacy and giving back, McKayla helped co-found Women in Industrial Design Chicago, an organization with the goal of growing and strengthening the community of female industrial designers in the field.

    In her free time (and when finicky Midwest weather allows), McKayla likes to rock climb, camp with friends, and hike.

  • Mallory works as a product designer for Weber grill, the world's premiere manufacturer of charcoal, gas and electric grills and accessories. She believes at the intersection of technology and human emotion is true innovation.  She uses her background in ID to help push the boundaries of IOT products, designing intuitive customer experiences for everyday appliances. 

    Mallory is one of the Co-founders of Women in ID Chicago, an organization founded to empower women in the design industry. She believes the success of a product is directly related to the diversity of the product team making it.

  • From her 20 years of experience, Lea can tell you that the common theme to winning design is to be empathic, focus on the consumer and apply a world class aesthetic. Beyond her core role in industrial design, she’s been a design educator, a blogger, a public speaker, a mom, and even a model maker. She is currently a Senior Manager at Newell Brands, Baby Division, leading up a team of industrial designers to create car seats, strollers, bottles, and other products to bring sanity, safety, and joy to families.

    Why I became a designer: I was lucky enough to be introduced to design through an architectural drafting class that was offered at my high school. As I started seeking out colleges that had architecture programs, I learned about industrial design while on a campus tour. I knew it was for me, because it had what I loved about architecture, which was designing for the needs and desires of others, at a smaller scale. 

    What industrial design means to me: Industrial design at its core is human centered problem solving, but it is also creating objects that are desired, responsible, and provide value.

  • Miranda is an Industrial Designer and VR Guru at Delve in Madison, Wisconsin! She lives in Milwaukee with her 2 fancy cats, her musical boyfriend, and a bunch of plants. She’s passionate about the ID community and hopes to be a force for joy and inspiration to my fellow ID-ers.

    Miranda loves messy processes, multi-disciplinary collaboration, thought-provoking podcasts, and speaking my mind. She’s had her fair share of good and bad experiences (haven’t we all?) and hope to use them to push herself and to help others. Her favorite piece of advice is ‘be the change you wish to see’.

  • My name is Tati Ferrucio, and I am a Brazilian industrial designer currently living in the United States. I have been working in the creative field since 2016, designing at consultancy and corporate companies in the Americas.

    My professional experience allowed me to design products and experiences for a wide range of markets such as transportation, street furniture, and home appliances. My interests in design are in the fields of emotional design, culture, and sustainability. Currently, I am co-founder and administrator of the DI BR group and a blogger/member of Women in Industrial Design Chicago.

    I have always loved to use my creativity in all forms and media, but I never understood what design was before starting college. The truth is all the wrong (right?) ways took me closer to this profession, and today I know for a fact that I couldn't be anything else but a designer. I'm a designer because no other job allows me to improve people's lives by using creativity. If I can make someone smile when experiencing my product, I already know it was all worth it.

    As a designer, I believe we solve complexity to deliver simplicity. Design is about questioning how we experience products and services today to envision and build a more equal and sustainable future. Designers should be ready to create clever objects that are affordable, fun, and environmentally responsible.

  • Jessica grew up in a large family just outside Houston, Texas where she proceeded to begin life as a designer by attending the University of Houston. She found a passion in hands-on storytelling and went on to study abroad in South Korea and China for a few weeks. Since then, she has grown more passionate about learning and understanding people.

    After a design research internship and receiving her B.S. Industrial Design, she moved to Greater Boston to be an Industrial Designer for Staples where she continues to support the Worklife Product Brands today. There she has learned countless skills and lessons about business, design strategy, systems design, brand management, packaging, and expanded her graphics and communication skills.

    Outside the office, you can catch Jessica cooking new recipes, streaming the latest and greatest television, or attending group fitness classes at local studios.

  • Mona is an Industrial Designer, keen to create products that are honest, simple, and enjoyable. She graduated with a first-class Masters in Design, Industrial Design, from Sheffield Hallam University and following on from internships working on designs for habitat such as at MUT Design in Spain.

    Previously based in Cambridge, UK, working at Færch—a European market leader of thermoformed food packaging. Where, her day-to-day work involves creating and presenting innovative concepts to major food retailers, suppliers, and brands. Whilst developing core design skills within research, visualization, and prototyping, she has also learned a lot about design strategy, marketing, communication across many mediums to an international audience, as well as developing the team’s creativity along the way. Today, Mona is based in Copenhagen, Denmark, as an Industrial Designer at Jabra.

    Mona also enjoys freelance opportunities – she recently launched Buddy, a light design with Gantri who is based in San Francisco, which has been a great project and experience to see through from initial research, all the way to production.

    In her own time, she can be found at a potter’s wheel, creating graphics for The Noun Project, visiting galleries, making pasta, and practicing yoga or trampolining.

  • As a multidisciplinary designer, researcher, and storyteller, Emily is drawn to the narratives embedded within the cloth we wear, a kinship in mind and body. Passionate about designing for the body and the empowerment of people, Emily's core methodology is rooted in research and development. Her empathy for others and curiosity for the unknown influence her practice.

    Emily received her undergraduate degree, a Bachelor of Industrial Design, BID, from Syracuse's five-year Industrial & Interaction Design Program in New York—accompanied by a concentration in fashion and textiles, studies in sustainability and the environment, and a milestone in fashion beauty communications. She is a YoungArts Visual Arts Scholar and Alumna. Emily is the founder of Women in Design Syracuse, the first undergraduate one of its kind on the East Coast, with a mission to bring women together.

    At Women in Industrial Design, Emily is the youngest Board Member—she sets out to break barriers. Originally from Kansas City, she is a Designer & Creative Studio Assistant at The City Girl Farm, a female-founded studio designing at the intersection of fiber arts and furniture design. She has also been working on a female-focused passion project involving sport-technical gear and creating garments and footwear to explore forms and dyes in natural fibers.

    You can catch her eating veggies, many, many veggies, experimenting with textiles, and on her yoga mat.

 

Our Partners

We believe the design industry should be a diverse, inclusive space. At WIID, partnerships are one of many things we pride ourselves on. We love meeting people, making life-long connections to collaborate and grow alongside each other.

BELFAST DESIGN WEEK & WOMENFOLK

We have been working with Christine James and Karishma Kusurkar, the founders of Belfast Design Week, to start a long-term partnership for the opportunity for diversity and inclusion on a global scale 〰️ belfastdesignweek.

We couldn't be happier to connect with these lovely women and everything they stand for as we grow together in hopes of opening the table for more women in the design & creative industry. What started as an email back in October 2020 turned into many correspondences and Zoom meetings to where we are today, forming a new friendship across the pond in Belfast, Ireland. With many ideas in the works, we cannot wait to share them with you and for many years to come! Here's to new friendships and to elevating women all over the world.

Learn more about our partnership with Belfast Design Week & Womenfolk here.

 

Interested in partnering with WIID? We’d love to connect